ProspectPartneremelia@prospectpartner.co.ukSales enablement
Building the sales process behind predictable growth
Sales process, messaging and targeting for B2B teams selling specialist products, tested in a live market.
Value note
Buyer briefing
Messaging
Buyer type 02
Playbook
Sales process v3
Who it is for
B2B teams selling a specialist product into new markets
Usually a small commercial team, led by a founder or senior specialist, where most of the selling knowledge sits with a few people. The work is to set that knowledge down as a process, with messaging and targeting for each buyer type that the wider team can use.
New markets
Taking a product to a buyer group or region for the first time.
Technical sales
A long, considered sale with several people involved on the buyer's side.
Early conversations
Buyers who need the right information before they are ready to talk.
How it works
Three stages, run in sequence
Diagnose
Who to sell to
An audit of how the business sells today, and which buyers to prioritise from here.
Build
The messaging
Messaging and value notes for each buyer type, tested over email and LinkedIn.
Optimise
The playbook
A weekly review of what comes back, with the sales process written down as it settles.
What clients receive
Written work you keep
- Buyer-specific messaging
- Language written for each buyer type you sell to, rather than one message sent to everyone.
- Value notes
- Short written positions on the value you carry into a conversation, ready for the team to use.
- Nurture programmes
- Sequences for buyers who are not ready to talk yet, so the relationship stays warm.
- A documented sales playbook
- The process as it is actually run, written down so a new seller can follow it.
About
Emelia Payne
Emelia spent her career in enterprise technology sales, selling complex products to buying groups where several people hold part of the decision. That work is the basis of how ProspectPartner is run.
She works directly with founders and their first sellers, in the market rather than alongside it, so the messaging and the process are shaped by what buyers actually reply to.